The town is 15 minutes along the train line from Torremolinos, and is very slightly less developed and infinitely more said. Its not so conspicuously ugly, but it is distinctly middle-aged and family-oriented.
The huge, long beach has been divided up into restaurant-beach strips, each renting out lounge chairs and pedal-boats. At the far end is a windsurfing school. Rooms're difficult to find in August so make reservation before visit Fuengirola.